Thursday, October 19, 2006

American Beauty

So I came across an advertisement for American Laser Centers. It’s a full page ad with an attractive blonde hotty on the right hand side. On the left there is a small caption saying: American Beauty-“Looking gorgeous is easy when you choose with confidence” This of course suggests to choose American Laser Centers. I think this ad uses stereotypes. The woman used is a blonde hair, blue eyed beauty. This is such a big stereotype of the all American girl. Remember those old movies with the high school chicks? They were the perfect package of the all American girl. But what is interesting is that this girl in the ad isn’t a natural blonde. She has dark roots, and flawless skin… artificial beauty. Whatever happened to the “natural beauty?” Women in America are becoming more fake every day; fake breasts, fake tans, fake fingernails. Plastic surgery is at an all time high, fake breasts, fake skin, fake face. We constantly cover our faces with shit. We are all looking for a quick fix b/c people have become lazy. Not to mention those TV shows, “Dr 90210”, “Extreme Makeover”, or “I Want a Famous Face.” This country has an obsession with physical perfection. From the outside eye, women are portrayed as beautiful and perfect… but they are totally fake! Those women with 5 inch long nails bleach blonde hair, orange tinted skin from “fakin’ bake.” Sometimes it’s really sickening. What’s wrong with having your natural skin? Why do you have to have butt implants and D cups? I guess this is more appealing to many than less b/c it’s taking over our idea of being beautiful...

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